Twinings Canada

Digital ads created for Twinings Canada. The objective of the campaign was to inspire local consumers to cozy up with Twinings Superblends Teas on a rainy day. The team had the idea of creating a weather trigger that causes the ads to appear in browsers during rainy weather conditions. The main creative challenge of this campaign was designing ads that both matched the traditional Twinings parent brand, as well as the Twinings Superblends aesthetic which is much more vibrant and playful.

I achieved this balance by utilizing the bold green Union Jack background and flavor note imagery (ex: lemon wedge, ginger) paired with more subdued Twinings elements such as the Twinings “Drink in Life” lockup, the Golden Thread with the anniversary tag and finally the cream-colored curved background for the CTA text.

Work completed as a contractor for Levelwing.