Simply Affinity
Logo, illustrations & business card design for Simply Affinity.
Simply Affinity is a charming small business located in the North Georgia mountains, owned by Evie. Her offerings range from beautiful hand-crafted pendants to stunning eye-catching gemstones. Evie approached me with the goal of brand refinement– keeping the name, but creating a look that better matches both the diversity of her customers as well as her products.
Evie is inspired by all things nature, whimsy and art. Those elements, combined with memories of Hungarian folk art from her childhood and an artisan eye, led us to an eccentric yet elegant aesthetic.
I combined customized typography with hand-drawn elements to mirror the intricate, unique nature of her designs, while utilizing a color palette inspired by the vibrant hues found in her gemstones.
The final product is a balance between charm and elegance, a nod to Evie’s work and the exciting future of Simply Affinity!
“Callie was a joy to work with on my rebranding project! She was so thorough and captured my brand's essence beautifully! She kept me informed and up to date throughout the entire process. She worked so diligently on my project, and even delivered before my short deadline! It is so evident that Callie puts her heart into her work, and meticulously pays attention to every detail. I have already received so many compliments on my new branding and how well it harmonizes with my business!”
-Evie K.