Holly Hursley Photography
Logo, illustrations & business card design for Holly Hursley Photography, printed by Type A Press.
Holly approached me in need of a logo refresh as well as a business card design. She provided inspirational images that all had a few things in common: simple yet funky. The more we spoke, Holly emphasized that she was “not afraid to get weird” (the best kind of client!), and I began sketching iterations of logomark concepts. Eventually, I thought of the image below– a continuous-line portrait of a head with foliage flowing out of the top. It’s a nod (get it?) to her lovely portraiture work, as well as a common thread in her work: nature.
We then decided on three brand illustrations featuring delicate hands holding an orange slice, plant frond & emitting beams of magic (synonymous to her skill behind a camera). For the business cards, I featured the logo on the front, with a simple phrase “Photographs that make you feel” on the flip side. These designs were then hand-printed by Chelsey of Type A Press.
I adore the finished product because it feels true to Holly: friendly, fun, classy & quirky.
“Callie did a logo + business card refresh for me and I love it so very much. I gave her some loose ideas and she gave me so many fun options and one that truly was perfect. She is patient, fun, clever. She made the process easy, she's very knowledgable, and I love her style. I can't recommend her enough because she's not only good at what she does, she's incredibly kind and a joy to work with!”
— Holly, owner of Holly Hursley Photography