Recurrent
Illustrations for Recurrent, a Seattle-based electric vehicle (EV) tech company. Recurrent’s mission is to provide transparent data for consumers looking to purchase a used EV. They value science over speculation, and wanted to shift toward a more approachable brand experience.
I was tasked with creating unique, eye-catching illustrations for their site pages & blog headers designed to stand out in industry publications among a sea of stock photography. I utilized their pre-existing color palette, with slight variations and meshed my style with their tech-enabled, consumer-first approach.
Creative process
Since these illustrations accompany articles centered around technology, the first step in my creative process is reading through the piece and taking note of any phrases, words or themes that lends itself to imagery. For example, for the article titled How Long Do Tesla & EV Batteries Last?, I ultimately envisioned a road trip in a scenic setting. I then sketch out a rough composition, fill in color blocks and then fine-tune with details!